Archipelago Press Release March 14, 2008
:: posted by Ferdinand ::

REPRESENT THE ASIAN AMERICAN VOTE!
T-Shirts Help to Mobilize Asian Americans Voters
Asian-American Apparel Company’s latest offering expands line of popular get-out-the-vote shirts.
Seattle, WA – March, 2008 – This election season, you hear a lot about the importance of the black vote, the Hispanic vote, and even the women vote. But where are the Asian Americans?
With millions of Asian American voters being largely ignored by the media, Archipelago, a Seattle-based apparel company, hopes to help draw some attention this the largely-overlooked voting bloc with its newest offering. The shirt, which bears a flag-like design, declares in big, bold letters “Represent. Recognize. The Asian American Vote.” Between the lines of the main text are listed the many ethnic groups that comprise the Asian American community.
Apart from educating the mainstream, Archipelago also seeks to raise awareness within the Asian American community, said Carina de Leon, Archipelago’s CEO.
“Our goal was two-fold: to inform mainstream America that Asian American voters also exist and matter, and to encourage fellow Asian Americans to make our voices be heard by participating in the election process,” de Leon said.
To help get the word out about the importance of voting, the company is also offering wholesale packages and free postcards to Asian American activists and organizations involved in get-out-the-vote campaigns, de Leon said.
The “Represent. Recognize.” design isn’t the company’s first foray into cause-oriented shirts. Four years ago, during the last presidential election cycle, the company’s most popular product was its “Rock the Asian Vote” shirt, and it was sported by Asian American youths and activists throughout the country.
Last year, Archipelago also created a shirt to honor the Filipino World War II veterans and their six-decade long struggle for equitable benefits. A portion of the sale of the shirt, which is still available, was donated to veteran organizations.
For more information about Archipelago or to see its latest designs, visit the company’s website at www.archipelago-inc.com or email goteam@archipelago-inc.com.
About Archipelago
Archipelago is an online company offering products and designs for the Asian American community. Apart from shirts, the company also carries a wide variety of products including bags, books, button, and greeting cards.
Contact: Ferdinand de Leon
goteam@archipelago-inc.com
(206) 985-ARCH

